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Cover Story

We’ve got the market, the experience and the knowledge.

The best magazine in the business plus unbeatable customer service means that you have all the tools you need for success.


Publication Profile
Frequency: Bi-Monthly
Distribution 25,000 U.S. and International
Subscription Price $35—US-1year á 2 yearsŃ$65.00
  $45—Canadian
  $65—International

 

A Word About the Publisher


Endeavor Publications, Inc. The experienced publishers of the 33 year-old Canine Chronicle and the exciting award winning Equine Chronicle in its 10th year of publication. The Chronicle editorial, advertising and production offices are located at EPI headquarters in Ocala, Florida.

 

Mailing Instructions


Contracts, orders and all advertising materials should be sent to:

Chronicle Of The Bull
Advertising Department
4727 NW 80th Ave.
Ocala, FL 34482
(352) 369-1104


All the information you need to know for advertising is in our MEDIA KIT PDF below:

> > Advertising Media Kit < <


You will need Adobe PDF Reader to view this file.

 

Select the rate plan that works best for your business and budget.

Multiple issue contracts are the best bargain.

  1 Issue 3 Issues* 6 Issues*
2 Page Spread $1300 $1200 $1100
Full Page $700 $650 $600
1/2 Page $475 $425 $375
Includes production charge, two color scans and standard design services.
*Signed Contract price.
       

 

Plan Your 2006 Advertising Calendar

(Insertion Order)

PUBLICATION DATE
June 10 · 2006
  • July/August · 2006
August 2 · 2006
  • September/ October · 2006
October 6 · 2006
  • November/ December · 2006

PREFERRED · POSITIONS

Preferred Positions are sold on a yearly, non-cancelable basis.

· POSITION

PREPAID

· Front Cover

· $4000

· Inside Front Cover

· $1600

· Inside Back Cover

· $1000

· Facing Inside Back Cover

· $950

· Back Cover

· $1600

· Page 1

· $1200

· $2000

· Page 4 & 5 (Sold as two-page spread only)

· $2000

· Page 6

· $1000

· Page 7

· $1000

· Page 8

· $950

· Page 9

· $950

· Page 11 (across from Editor's Notes)

· $900

· Page 13 (across from Table of Contents)

· $900

· Page 15 (across from Masthead)

· $900

· Foldout + Page16
w(Includes metallic inks & cover stock paper)

· $4500

· Poster

· $7000
· Custom Art & Design · $200
· Additional Photographs · $100
· Metallic Inks · $350 (per page)

· Business Card Directory

· 150
· (includes placements in all 6 issues)

 

Chronicle Of The Bull requires prepayment for all advertisements regardless of type or size. Payment can be made by check, money order, Visa, Mastercard, American Express or Discover. Any checks returned for non-sufficient funds will be charged a $25.00 fee.We will not be responsible for any mistakes in ad copy that is not typed.All advertising is non-refundable. No color Xerox copies of photographs will be accepted.
We will not be responsible for the quality of photographs emailed or on disc, or ads from outside artist. No disc or ad copy will be returned. All prices are subject to change. No ad may be cancelled after the deadline.

 

 

SUBMITTING YOUR AD MATERIALS REQUIREMENTS
OUTSIDE AGENT á GRAPHIC DESIGNER:

We cannot accept materials via our work e-mail addresses.Your two options are to either upload them to our FTP site with the below instructions or mail them in using UPS, FedEx, or Priority USPS.

Files may be submitted in Macintosh format only. Acceptable media for digital submissions include DVD, CD-Rom, (media will not be returned) FTP 72.31.11.222 please fax proof of ad to (352) 369-1108. Acceptable formats are TIFF, QuarkXpress (Macintosh Only), Photoshop, PDF and Illustrator. Include all embedded graphics and fonts (printer & postscript fonts. If you do not we will replace with missing fonts with Palatino.) Pay close attention to the sizes in the rate card when creating your ad. LIVE AREA for a full-page is 7.125" x 9.875". Physical page (trim) size is 8.313" x 10.875".

Bleeds (8.625 x 11.375) must extend at least one-eighth inch from edge of physical page. Line screen is 150. Photoshop files and color scans must be in CMYK format. Any other color gamut is unacceptable. Save files as TIFF or EPS. Do not use the DCS or j-peg format. Corel Draw files are unacceptable. Any artwork created in an illustration program must have all text converted to paths. All colors used in the document must be defined as CMYK process colors.

Spot colors must be converted.RGB colors are not acceptable. All files must be in CMYK color. If an acceptable digital color proof is not provided, one will be made at the advertiserŐs expense. Color proof will not be returned. No proof will be sent or emailed before ad is printed. Image files emailed do not have a color proof.Endeavor Publications, Inc. dba The Chronicle, does not guarantee color accuracy or quality of ads prepared by outside agents. Endeavor Publications, Inc. requires prepayment for all advertisements regardless of type or size.
T

he Chronicle does not guarantee color accuracy or quality of ads prepared by outside agents.

The Chronicle does not guarantee page placements right or left and or page numbers unless preferred pages are purchased.The Chronicle requires prepayment for all advertisements regardless of type or size.

~ C o m p u t e r T i m e ~


When a problem is found in our preflight process, computer time charges will be incurred. For example, if you left a photo in RGB mode or it was saved in the wrong format, we will make the correction to insure that your ad is produced at the highest quality. No proof will be sent or email before ad is printed. Charges of $50.00 per hour with no Agency discount.

The Chronicle will not be liable for any consequential loss or damage occasioned by the failure of any advertisement to appear due to any cause whatsoever, nor does it accept liability for accuracy of information or errors in an advertisement. The publisher cannot be responsible for the accuracy of statements made in advertising. Advertisements claiming a certain position in a rating system should include the name of the system and the date the system was published; advertisers are responsible for the accuracy of their ads. The publisher cannot be responsible for copy or picture quality of ads employing advertiser submitted negatives or halftones.

The publisher reserves the right to edit all copy.

All advertising is nonrefundable.

Payment must be made in United States funds only. No cancellations will be accepted after the deadline date for each issue.

 

 

Discounts

Frequency Discounts - Advertisers placing ads in three or more issues of the Chronicle during a 12-month period are eligible for a frequency discount. To receive the frequency discount, a contract must be signed and returned prior to the first insertion deadline. To qualify for the 6-time rate, the advertiser must place an ad in every issue for 6 consecutive issues. Rates are paid per insertion each issue.

 

General Advertising Conditions


Fees and Services

Production charges for ads designed by the Chronicle’s award winning Production Department are included in the space rates. Extraordinary amounts of copy or unusually complicated designs or ads that are sent to another magazine will be subject to additional charges.

Special Ad Positioning

Every effort will be made to comply with position requests, but the publisher will not be bound by any condition appearing in insertion order or copy instructions regarding positions of individual ads unless preferred positions are contracted.

Custom Options

Please inquire about charges for custom inserts, foldouts, bands, bind-in cards and metallic inks.

Liability

The Chronicle will not be liable for any consequential loss or damage occasioned by the failure of any advertisement to appear due to any cause whatsoever, nor does it accept liability for accuracy of information or errors in an advertisement published, nor for the failure of an advertisement to appear on a specified date.

Payment

Prepayment is required for all advertisers. Orders must be accompanied by a check, money order or credit card (Visa, MasterCard, American Express or Discover).

Cancellations

No cancellations will be accepted after the deadline date for each issue. All advertisers, even those on contract, are responsible for contacting their advertising sales representative to reserve space in a given issue.

Submission Of Copy

To ensure accuracy, advertisers are requested to submit all ad copy typewritten, on disk or via e-mail. Publisher cannot guarantee accuracy unless copy is submitted typed, on disk or by e-mail. No ad copy will be taken over the phone.

 

FAQ's

Frequently Asked Questions From Our Customers


Does the Chronicle accept digital photographs?


The Chronicle wants your ad to look as outstanding as the Bull or service you are advertising. Therefore, original photos are preferred. If digital photographs are submitted, The Chronicle cannot guarantee reproduction quality.

 

Can the Chronicle produce my ad?

The Chronicle has an award-winning in-house production department that can assist you in producing your ad. Send us your photographs, ad copy, and include any specific ideas you have about layout and design, such as farm colors or original logos. If you don't have specific ideas, one of our artists will design the ad for you. You will receive an email ad proof, and changes can be made prior to publication. Standard production charges are included in the price of all ads. Custom art & design is $200.00 per page.

 

How can I get a discounted rate on my advertising?

Contact your advertising sales representative for information on signing a contract for three- or six- issue rate advertising. The more times you advertise in a one-year period, the lower the price.

 

How do I get my advertising information to the Chronicle?

If your ad packet contains photos, you should ship your package by Fed-Ex, UPS or other carrier. If your ad contains only text, you can mail, fax or e-mail your information to us. Please send all ad materials together in one packet. This helps prevent your ad from being late or lost.

cleardot

 

CHRONICLE OF THE BULL ® All rights reserved. Copyright© 2007
4727 NW 80th Ave. • Ocala, FL 34482 • 352 369 1104 • FAX 352 369 1108
Questions or comments, please contact CHRONICLE OF THE BULL.

 

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